Sandra Wolf

Expert for Branding and Design Management

Sandra Wolf is founder and CEO of WOLF Berlin/Darmstadt, one of the leading agencies for brand strategy and corporate design in the German-speaking area. She holds a Master of Business Administration from the Universities of Augsburg and Berkeley/USA and worked as brand consultant for Landor in Hamburg and frog design in Düsseldorf, Berlin and Tel Aviv. She is actively promoting a family-friendly company culture and an intense cooperation with universities.
As a branding expert she is assistant professor at the Fresenius University of Applied Sciences in Cologne, guest lecturer at the HAAGA-HELIA University of Applied Sciences in Helsinki and at the University of Applied Sciences in Wiesbaden. Moreover she is a member of the Degree Council of the Institute of ‘Entrepreneurship and Corporate Succession’ at the Berlin School of Economics and Law.

Presentation Topics

  • Brand Transformation: The challenges of a brand in corporate succession.
  • E-Mobility Branding: How new mobility influences brands and design.
  • Female Branding: How women will change corporate culture to the better.
  • Global Branding: Brand and design development across continents.
  • Playful Branding: Why brands have to be fun to get them alive.

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