Expert in Digitalization of the Marketing and Customer Experience
Personal commitment along with more than 15 years of industry experience have turned her into a much sought-after lecturer and author of articles on digitalization in marketing. Her favorite areas of expertise are customer experience, multichannel management, marketing meets IT and process optimization in marketing. As of 2006, she has had a major influence on the concepts of Enterprise Marketing Management and Marketing Information Management.
In her lectures, Patricia Kastner impressively demonstrates how companies can position themselves for the future on solid ground and how they can secure the decisive and competitive edge, i.e. a sustainable customer experience. Patricia Kastner?s ideas and visions are food for thought and motivate action. As company founder, she brings along extensive experience, pioneer spirit and courage.
Her enthusiasm convinces everyone across all industries. The customer base of her internationally successful software company includes renowned companies such as Villeroy & Boch, Miele, Leifheit, HiPP, Lacoste, WMF, MaxiCosi and many more. In her lectures, Patricia Kastner uses her extensive know-how gained from numerous projects to convey the necessity of digitalizing marketing processes to enthusiastic listeners.
- Customer Experience
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