Katrin Androschin

Expert in Design, Branding, Communication, Creativity, Imagery

Katrin Androschin, Managing Partner at Embassy since 2002, is an expert in corporate identity, corporate design and branding for international brands (http://www.embassyexperts.com/en/prof_katrin_androschin_eng.php). She offers consultancy on marketing strategy issues, develops new brands and conceives and runs workshops on change processes within businesses. Her current projects include the new brand campaign for Berlin (‘Be Berlin’), corporate design projects for Renault Germany and Veolia Water and the most recent annual reports of Bosch. Since 2002 Katrin Androschin teaches design, branding and visual communication at different Universities, right now in Dresden. In 2008 she consulted for the state design education programme in Latvia.

Presentation Topics

  • Brand Development and Re-Branding
  • Design as a Strategic Tool
  • How Images work in Communication
  • Storytelling in Communication

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