Annemike Salonen

Expert in Strategy development, Change Management and Gender Marketing

Her guiding principle: „A Strategy without execution is an illusion!“ (Buck Godstein)

Starting from developing inspiring visions to the successful implementation of strategies and providing guidance in change management processes - she knows what she is talking about. Annemike Salonen holds a degree in business economics and builds her expertise on more than 15 years of international management experience. She was executive manager at leading brands such as McKinsey, BMW AG and McDonald's. Her main focus is on strategic business and marketing planning and brand strategy. She is a Prosci® certified Change Manager Practitioner.

In 2012, together with Silvia Merretz, she founded the training and consulting company business2women. It is specialized in developing Gender Management competencies and in Gender Marketing consulting. Her special expertise: Developing "Gender Balanced" brand strategies that make brands relevant and attractive for men and women likewise! In 2018 the complementing unit key4competence was founded. Here, her focus is on building management competencies, training and consulting in Project Management and Change Management.

What is special about Annemike? She has pronounced analytical skills paired with the ability to tell inspiring stories even if the subject seems to be a bit "dull". She is of great talent in simplifying a complex topic with visual aids.

Presentation Topics

  • Change triggers resistance: The Top Strategies to inspire for your change initiative
  • Cooperation, involvement, integration: Building on female competencies for successful change
  • Gender Marketing 2.0: Gender Balance as the key factor to success for your brand strategy
  • Strategic decision making in the VUCA world: How to decide on things that can't be decided!

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