Anna Lisa Selter

Expert in succession situations for small and middle sized companies

Anna Lisa Selter comes from a classic, medium-sized entrepreneurial family company, has more than 15 years of experience in online marketing for medium-sized companies, is a trained business coach and has been working as a consultant and coach for succession situations in medium-sized family businesses for several years.

After studying business administration with a focus on marketing communication, she worked for Jung von Matt, brandrelation and Tchibo in Hamburg, before joining the family business in german Sauerland.

In the agencies, she provided strategic advice to clients such as 3M, Hochland AG, REWE Touristik and Commerzbank, and later developed a coffee bar concept for Tchibo for student workplaces with nationwide locations.

In the GF position she was responsible for marketing and sales, employee development, the introduction of quality management and the development of the corporate strategy of the 100 employees strong company with 187 years of tradition.

The experience she gained during this follow-up process, along with a sound coaching education, the necessary instincts and a specialized network of experts, now supports clients who are trying to transfer their business to the next generation or external buyers.

Since March 2018, she is an honorary member of the board of the Association "Die KMU Berater".

Presentation Topics

  • Successful company succession in small and medium sized companies
  • Succession planning workshop for owners and successors
  • Online marketing for small and medium sized companies - how to
  • Coaching and moderation to increase efficiency
  • also individual ones on request to the mentioned expert areas

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