Anna Baranskaya

Expert in Open Innovation & Business Models

Anna Baranskaya is an expert in strategy, innovations, business models and business development related to mass products in telecommunication and high-tech industries. She is based in San Francisco Bay Area, CA, and Moscow, Russia.

She participates in mentoring and consulting projects for start-ups and carries out research in areas of her expertise. For a long time, she was working at VimpelCom Ltd. (brand “Beeline”), one of the global telecommunication leaders based in Russia. She was responsible for trial launches in risky business areas including all aspects of product and project management, the discovery of “white spaces”, the elaboration of strategies for highly potential business areas, and partnership development. She was participating in different groups and expert committees held by the Russian Venture Company, Skolkovo foundation, and the Russian Association of Managers.

Anna has a Ph.D. in Business Administration from Moscow State University. She was also a visiting scholar at the Haas School of Business at UC Berkeley, doing research in Dynamic Capabilities, Business Model Design, and Open Innovation.

Presentation Topics

  • Business model theory and practice
  • Dynamic Capabilities as a means of achieving competitive advantage
  • How to design a business model
  • Open Innovation in the telecommunication industry
  • Open Innovation: theory and practice

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